A live 90-minute workshop to show you how to attract and win premium clients
(includes Premium Messaging Audit)
JUNE 15 | 10-11:30am MT
(includes Premium Messaging Audit)
JUNE 15 | 10-11:30am MT
The economy has softened. Sales are sluggish. Online marketing ain’t what it used to be.
We’re collectively experiencing a trust and economic recession.
Buyers are more discerning. And sales cycles are longer and slower.
It’s a double-whammy that might have you rethinking your business and offers (not to mention your online shopping habits).
During a downturn, your knee-jerk reaction might be to shrink, offer discounts, or promote entry-level offers...
... but the opposite is true.
Now’s the time to shift your focus to selling high-ticket offers.
Because research shows that in downturn markets, premium buyers are still buying.
Especially when you’re positioned as the go-to expert to solve their biggest pain points and problems.
High-ticket selling also creates more margin and bandwidth in your own business.
When you work with premium clients delivering high-ticket services, you build more sustainability and spaciousness into your business… and couldn’t we all use a little more of that right now?
If you’ve been thinking about:
Raising your rates
Working with fewer, better-fit clients
Packaging your expertise into a premium offer
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…this workshop is your kick-start.
In this hands-on workshop, you'll discover:
The psychology and habits of high-ticket buyers: why they buy, what they value, and how to speak their language
How to design or refine a premium offer that effortlessly attracts premium buyers
Proven ways to sell to high-ticket clients without posting endlessly on social, or feeling salesy or pushy
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Premium messaging and positioning strategies so you stand out as the go-to expert
The hidden mistakes that sabotage high-ticket sales (and how to avoid them)
How to write your Premium Positioning Statement that acts like a magnet for your premium clients
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Caution: this isn’t a pithy webinar
It’s a hands-on, sleeves-rolled-up workshop where you’ll:
Identify (and fill) the gaps in your current messaging
Clarify who your premium buyers are and how to connect and communicate with them
Refine your offers so they’re irresistible to premium clients
Write your own Premium Positioning Statement - a short, powerful piece of copy you can use immediately on your website, social profiles, and sales calls
Access live coaching and feedback during the workshop - seats are limited so I can provide hands-on support to everyone
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You’ll get the strategies I use to sell my own premium services (from $30K retainers to $12K copy packages). And the strategies I use to help position my clients as the go-to choice and sell their high-ticket masterminds or service packages with ease and alignment.
Bonus: Custom Premium Messaging Audit
for your homepage or LinkedIn profile
for your homepage or LinkedIn profile
When you register, you'll also get a custom homepage or LinkedIn profile video audit to see what's working and what could be improved to attract and sell more premium offers to premium clients.
VALUE: $197
“Kim’s copy and strategy is a license to
print money”
print money”
Who is this workshop for?
This 90-minute workshop is for:
Coaches, consultants, thought leaders, and service-based business owners with an established business
Gen-Xers or “seasoned” entrepreneurs who want to work less and enjoy more profit, bandwidth, and capacity (to invest back into your business, or create more spaciousness for your life)
Anyone who’s tried the the low-ticket hustle with minimal results - you’ve hired all the people to build funnels and sell low-priced courses, but instead of feeling the spaciousness of the so-called “passive” offer, you feel bloated and overworked
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You want to work with aligned clients who don’t need convincing or hand-holding - they trust you and your expertise, and are willing to pay to access your depth and mastery
Want clear, compelling messaging so when your ideal premium client lands on your site, they’re pre-sold to work with you before you hop on a sales call
The freedom to do what you want in your business and life - because, isn’t this why you started your business in the first place?
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Hey BTW, I'm Kim!
I'm a Gen Xer who started my biz in my early 40s, about 9 years ago.
I was juggling a younger family AND supporting aging family members, while trying to launch and market my biz, find clients, and deliver my services. It was. A. Lot.
And yet in my first full year of business, I crossed the 6-figure mark (only 12% of women entrepreneurs hit this milestone). I've since generated well over $1M in lifetime revenue, without working full-time hours.
How'd I do it? By selling premium, high-ticket offers.
Working with premium clients has given me more profitability, more capacity and more spaciousness in my business - and my life (#SandwichGeneration).
And I've helped my clients do the same. My clients sell premium photography, consulting or coaching packages, high-end retreats, masterminds and 1:1 services.
I want to share these ethical strategies and tactics with you, so you can enjoy more high-ticket sales and experience more breathing room and bandwidth in your business and life.
Workshop Details
Attract & Win Premium Clients
Date: Monday June 15
Time: 10 – 11:30am MT (12 - 1:30pm ET)
Format: Live on zoom with replays
Time: 10 – 11:30am MT (12 - 1:30pm ET)
Format: Live on zoom with replays
Workshop Fee: $145
Participants always leave my workshops and training with takeaways and deliverables
High-ticket offers and clients can protect your business during a sluggish economy...
... and create more ease, expansion and spaciousness in your business and life
High-ticket offers and premium buyers will stabilize or grow your business during a downturn.
Research shows, even in economic downturns, premium buyers are still buying. They have more resources to invest in premium or top-tier goods and services.
High-ticket buyers are proactively looking for someone to solve their biggest problems. You don't have to hustle as hard to find buyers who are ready-to-buy.
High-ticket buyers are willing to pay more for solutions that save time, make or save money, solve a huge pain point, offer direct access, or get them a meaningful result faster. Mature audiences like Millennials or Gen Xers who have limited time and bandwidth are willing to pay a premium for a faster, better result.
High-ticket offers provide a buffer in your business - they help you stop trading time for money. They let you work with fewer, better-fit clients, and help you keep your cash flow steady. When you sell higher-ticket services and offers, you build in more bandwidth and profitability into your business.
Enter your bullet points here..
The math doesn’t lie:
Think of the investment in ads, energy, back-end support and team you’ll need to sell 100 seats in a $100 course to generate $10,000.
When, instead, you could work with 3 clients in a $3333 offer, 2 clients at $5000, or 1 client at $10,000.
There are buyers in your network who are actively looking for - and willing to pay a premium for - your depth of experience and mastery to help them solve their problems.
High-ticket buyers don’t want more “stuff.” They want more transformation.
When you refine your messaging, and design offers that call in premium buyers, you create more ease and spaciousness in your business and life.
After we spend 90 minutes together in Master your High-Ticket message, you’ll have:
A clearer understanding of premium buyer psychology so you know how to tap into their buying and decision-making practices
Action steps to sharpen your offer and messaging so premium clients start saying YES
More confidence to assume your identity as a premium strategist, coach or service provider who commands premium rates
A Premium Messaging Playbook customized to you and your business so you can make immediate shifts in your messaging and copy
Enter your bullet points here..
Claim your seat, your premium playbook, your bonus messaging audit, and your path to high-ticket sales
June 15, 10am MT
Seats are limited so I can provide live coaching and individual feedback during the workshop.
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